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Frugi is all about scrummy, organic cotton clothes for Babies, Kids and Mums too! We do our upmost best to produce great quality clothes ethically and responsibly. You won't find any sweat shops, child labour or nasty poisonous pesticides on Planet Frugi... just good quality, organic cotton clothes that look and feel fab!! You may have known us under our old name, Cut4Cloth, back in the days when we specialised in making organic baby clothes to fit over big cloth nappy bottoms... we changed our name to Frugi, because we've got so much more than our Cut4Cloth range now - clothes for kids up to 10 years cheeky, and frump-free breastfeeding wear for mums!
You will earn a lower reward when purchasing sale items.

Rewards are not calculated on postage / handling / delivery costs or associated purchase taxes in your region (This may include but not be limited to VAT, GST etc).


Our Mid-Season Sale has arrived! Enjoy autumn adventures for less with up to 50% off planet-loving styles. Live from 7am 30th September 2022.
Up to 50% off from 7am on 30th September 2022, Selected lines only. See website for details.
no code required
Explore new styles in our 2022 Autumn/Winter range, new styles added!
See website for details
no code required
Get a free book bag and reduced shipping costs with every order! Excludes UK orders.
Excludes UK transactions. Available whilst stocks last.
no code required
Inspired by the National Trust's '50 Things to do before you're 11¾' activities, we’ve created an exclusive range for little ones to explore the outdoors. Get ready to go paddling, spot the busy beavers and discover some wild animal clues!
Launching 24th August. See website for details
no code required