JustWears

At JustWears, we’re nuts about making incredibly comfortable men’s and now women's underwear.

It all started in a Bangkok hostel.
Alex and I (Yang) grew up on opposite sides of the world. One in China, the other in the States.

One fateful night, we stumbled upon each other in a youth hostel in Thailand while on vacation. It’s amazing how chance meetings can sometimes change the course of your life!

After years of long distance, we finally decided to meet in the middle and make the UK our home.

“Do you have sweaty balls?”

“Are your undies uncomfortable?”

While working in finance, Alex regularly complained about his underwear not fitting properly. When we couldn’t find a solution in the market, I decided to do something ballsy about it!

I travelled around the globe for his globes. I tested thousands of fabrics and beta tested 40+ prototypes before finding one that everyone seemed to love!

What began as an idea quickly took off on Kickstarter!

Within the first 30 days of our Kickstarter launch, we had thousands of people pre-ordering JustWears. JustWears quickly climbed the charts to become the most backed apparel project in the UK!

We were overwhelmed and overjoyed by the amount of support we received from those early supporters!
Our Values
On the ball.
We make one thing; incredible underwear, and we do it better than anyone else.

Hang loose.
We aim to never take ourselves too seriously and have fun with every interaction.

Keeping it fresh.
We never stop learning and improving. We’re not scared to listen to our customers and change things when we think we can do better.

Be humble, but have balls.
We’ll always be up to take on some big bold challenges (we hope we’ll inspire others to do so as well), but no matter how well we do, we will always stay grounded.

Always Being Cool — ABC!
It’s that simple. That’s why you will always be able to talk to someone at JustWears about your undies and get a personal insight into the processes and decisions we make.

New Female Underwear Launch - January 2024
Get into your comfort zone. We know that your're more you when you're comfy. So wev'e crafted a brief and thong from your very favourite material: MicroModal Air.
Features
• Made from MicroModal Air for the ultimate silk-like skin feel.
• Soft elastic and flat sewing to reduce VPL while staying in place.
• 50% more absorbent and breathable than cotton undies for all-day freshness.
• Universally flattering to everybody with a high-leg cut in a thong and brief
• CO2-neutral and biodegradable.
• Designed with intimate health in mind - for women, by women